The art of self-marketing: How to present yourself convincingly in a job interview

A job interview is much more than just answering questions - it is your opportunity to present yourself as the ideal fit for the position. Self-marketing plays a crucial role here. In this article, we will show you the best tips on how to prepare yourself optimally and impress in the interview.

Table of contents - 8 tips for convincing self-marketing in a job interview

1. 1.  analyze your strengths and successes
2. 2. research the company
3. 3. master the first impression
4. 4. use the right body language 
5. 5. use the STAR method for your answers
6. 6. emphasize your unique selling proposition
7. 7. use questions as opportunities 8. feedback and follow-up

1. Analyze your strengths and successes

Self-marketing begins with an honest “inventory”: What skills and successes characterize you? Think about which of these are particularly relevant for the advertised position. Prepare concrete examples to back up your skills. Phrases such as “I increased sales by 20% in my last job” are much more convincing than general statements such as “I am a high performer.”

2. Research the company

Good self-marketing means tailoring your skills to the needs of the company. Research the company's values, goals and current challenges in advance. This will allow you to emphasize in the interview how you can add value with your skills and at the same time show genuine interest in the company.

3. Master the first impression

First impressions are often formed in the first few seconds of a conversation. Use this short period of time to radiate professionalism and sympathy:

• Punctuality: show up on time and allow enough time for travel or technical problems (for online meetings).
• Clothing: Adapt your outfit to the corporate culture - it is better to be a little too formal than too casual.
• Greeting: A firm handshake (or a clear greeting in virtual meetings) and a friendly smile convey self-confidence and openness.
• Preparation: Be ready for small talk - about the company location or current industry developments, for example.

4.  Use the right body language

Your appearance speaks volumes. Look for a confident posture, eye contact and an authentic smile. Avoid crossed arms or nervous gestures that could signal uncertainty. Open body language reinforces your statements and leaves a positive impression.

5. Use the STAR method for your answers

A structured presentation of your competencies is crucial. The STAR method (Situation, Task, Action, Result) helps you to present your successes clearly and comprehensibly. For example, you can describe how you took on a task in a difficult situation (Situation), took measures (Action) and ultimately achieved a successful result (Result).

6. Emphasize your unique selling point

Frequently asked questions in job interviews are: Why should we hire you in particular? What makes you different from other candidates? Develop an “elevator pitch” for this - a short self-presentation that gets to the heart of your uniqueness. Remember: authenticity is convincing. Be honest and focus on your individual strengths.

7. Use questions as opportunities

At the end of the interview, you will also usually have the opportunity to ask questions yourself. Use this to emphasize your interest and initiative. Questions such as “What challenges do you see for this position in the next six months?” show that you are thinking strategically and have already considered the position.

8. Feedback and follow-up

After the interview is before the decision. Thank them for the interview by e-mail and briefly emphasize your interest in the position again. This shows professionalism and will be remembered positively. If you don't get the job, ask for feedback so that you can develop further in future interviews.

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